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Business as usual is no longer enough if an individual or organization wants to stand apart from the competition and be the top choice for today¿s demanding and savvy customer. Connie Podesta and Jean Gatz, with their no-nonsense style, get right to the heart of every organization¿s number-one concern when they ask their readers: ¿What do you bring to the table that is so memorable and outstanding that people will choose to do business with you?¿ Then, using a combination of their expertise in both psychology and business, they proceed to answer that question with 10 Ways to Stand Out From the Crowd: How to Out-Think and Out-Perform the Competition. They have ingeniously taken the top-ten business topics and condensed them into ten stand-alone books that can be sold as a whole in print or individually in a digital format. Readers will appreciate a business book that is full of content and also a visual delight to read. With an effortless blend of substance and style¿mixing personality, graphics, color, and amazing take-home value¿the authors have created a book that lives up to its name and does indeed stand out from the crowd.